Picking Bridesmaid Dresses

Making a thoughtful choice for your girls—and your photos.

When it comes to wedding planning, choosing bridesmaid dresses might feel like a smaller task compared to securing your dream venue or finalizing your florals—but don’t underestimate its impact. This decision affects the people who will be standing beside you all day long, and their experience matters.

Color Isn’t Everything

Once you’ve nailed down your color palette, remember this: your bridesmaid dresses don’t have to be the exact shade of your wedding colors. Instead, they can serve as: a complementary tone, bold accent, or a timeless neutral.

There’s no “right” answer here— or no wrong one either. Whether you go monochromatic or mix it up, the most important thing is that the look feels cohesive and true to your vision.

Dress for Confidence

Before you choose a color or style, take a moment to reflect:
These are your girls. Your people. 

The old saying “look good, feel good” is true—especially on a day as emotional and photographed as a wedding. Bridesmaids who feel confident in their dresses glow differently. And when you get those photos back, the difference is obvious: authentic joy versus forced smiles.

We’ve seen both. And trust us, the happier your girls feel in their dresses, the more your wedding gallery will reflect that joy.

Match the Mood of the Day

Beyond style and comfort, think about how your bridesmaid dresses align with your overall aesthetic.
Here are a few ideas based on season and style:

• Spring wedding: Soft pastels + breezy fabrics like chiffon = effortless elegance.
  
• Winter celebration: Rich colors like emerald, navy, or burgundy in satin or velvet add depth and formality.
  
• Summer bash: Go bold! We once coordinated a wedding where the bride chose vibrant red for her bridesmaids. Each girl selected her own silhouette in the same shade—and the result was stunning. Everyone looked confident, radiant, and totally themselves.
  

Order Matters: Pick Your Dress First

Your gown sets the tone. We recommend choosing your dress before selecting bridesmaid attire. That way, you can ensure the styles and textures match for a seamless look in photos.

Don’t be afraid of texture, variety, or mixing silhouettes—as long as it feels cohesive and intentional. Giving your girls a little flexibility can help them feel more comfortable and celebrated.

The Bottom Line

At the end of the day, it’s your day—so yes, you can pick whatever you want. But don’t forget: your bridesmaids are there for you in more ways than one. Choosing a dress that helps them feel beautiful is just one small way to thank them.

A little intention goes a long way—and your photos (and friendships) will thank you.